This course will introduce the students to user experience design foundations. The students may be surprised to learn that this course is less about technology and software but more about humans. Humans are the technology users and without them there is no technology only penguins and icebergs. User experience design (UXD) is rooted in human psychology. Good understanding of design principles and guidelines and their effective application requires knowledge of their scientific underpinnings. Therefore, portion of the course will be devoted to theoretical topics and their implications on UXD. We will briefly review psychological theories of human cognition and perception. These theories serve an essential role in generative design, explanatory evaluation, and support the codification of knowledge.